ANALYZING LOCATIONS OF OUTDOOR ADVERTISEMENT DISPLAY BY USING FUZZY-AHP AND GIS

City councils generate revenue through fees for advertising display structures within their various council districts. However, there is yet a map that depicts the area where the advertisement display structure is permitted to be constructed. The city councils often need to refer to a manual book containing the guidelines in textual form, which may make it difficult to directly assess the location of the application to install an advertising display. Therefore, this study was conducted to spatialize the guidelines and analyse the suitable area for installing outdoor advertisement displays. Experts’ choice was used to obtain the weightage for the main and sub-criteria, which was calculated using the Fuzzy-AHP method and then used to derive the GIS suitability index model indicating suitable and not suitable areas. Findings revealed that within the tested study area, 94% of the area is suitable, while 6% of it is not. Based on on-site verification, the model is proven to be reliable since the unsuitable area does not comply with the criteria. Hence, a visualization map was created to act as a spatialized guideline, which the experts also agree that the suitability map could help them make decisions efficiently, thus leading to smarter planning for the future.