URBAN COMMUNITY FARMING: LESSONS FROM JAPAN'S CHOKUBAI MODEL FOR BUILDING SOCIAL ENTERPRISES

This study examines the feasibility of implementing community farming as a framework for community-driven social enterprises in urban Malaysia. Inspired by Japan’s Chokubai model, which emphasises the direct sale of locally produced goods, this study explores its potential to improve food security, economic empowerment, and social cohesion in highly urbanised areas. A roundtable discussion with nine key stakeholders was conducted using the Net-Map tool to map actors, relationships, and influences within the community farming ecosystem. This participatory approach identified critical factors contributing to project sustainability, highlighting that while government agencies provide substantial support, the most significant determinant of success is the community’s active involvement. The study also noted challenges such as inadequate infrastructure and funding, which could be addressed through targeted policy interventions. The study concludes with strategic recommendations to promote community farming projects in urban Malaysia, addressing both policy and implementation challenges.