Research on the Shortcomings and Optimization Strategies of the Grand Canal Cultural Belt Construction in Huai’an

The construction of the Grand Canal Cultural Belt is a significant national strategy. As the “Capital of the Canal”, Huai’an serves as a pivotal node in the cultural development of the Grand Canal National Park, bearing an inescapable responsibility to promote the historical and cultural essence of the Grand Canal. However, the current construction of the Grand Canal Cultural Belt in Huai’an remains exploratory, with notable shortcomings in areas such as comprehensive water environment management, cultural education, brand recognition, and marketing. Drawing on extensive literature and successful experiences from Tokyo Bay’s cultural belt development, this paper proposes corresponding optimization strategies to address these issues.