CONCEPTUAL FOUNDATIONS OF DEVELOPING ENTREPRENEURIAL ACTIVITY IN THE CONTEXT OF UNIVERSITY EDUCATION

In the context of the global economy and digital transformation, there is an increasing need to train teachers with entrepreneurial competencies. Modern challenges require future teachers not only to possess subject knowledge, but also the ability to initiate educational innovations, manage educational projects, and adapt to changes in the social and economic environment. The research is based on a conceptual analysis of the theories of entrepreneurship, motivation and education. Such theories as the theory of entrepreneurial opportunities, the theory of social capital, the theory of self-determination, the theory of entrepreneurial competence, the theory of achievement motivation, the theory of resilience and the theory of planned behaviour are considered. The analysis revealed the main cognitive, motivational and activity factors influencing the formation of students’ entrepreneurial activity. The results of the study show that the integration of these theoretical models into educational programs helps to increase the level of independence, initiative and innovative thinking among future teachers. The findings can be used to improve university educational programs aimed at developing students’ entrepreneurial activity.