EDUCATIONAL PRACTICE OF DEVELOPING INTERCULTURAL COMMUNICATION IN HIGHER EDUCATION

This study examines the educational practices for developing intercultural communication competencies in higher education institutions within the context of unprecedented global interconnectedness. Contemporary higher education environments, characterized by increasing international student mobility and digital connectivity, present both significant opportunities and challenges for intercultural engagement. The research investigates pedagogical approaches that facilitate effective intercultural communication skills acquisition among university students, analyzing their impact on cultural identity formation and preservation. Through a mixed-methods approach combining survey data from master’s students (n=44) and theoretical framework analysis, this paper identifies key challenges in cross-cultural educational settings and proposes evidence-based interventions. Findings indicate that establishing dedicated intercultural communication centers, implementing culturally responsive teaching methodologies, and developing comprehensive assessment criteria significantly enhance students’ intercultural competence. The study contributes to the scholarship on educational innovation by demonstrating how structured pedagogical practices can foster intercultural skills while simultaneously preserving cultural diversity. This research has implications for curriculum development, institutional internationalization strategies, and educational policy in multicultural higher education contexts.