SCIENTIFIC-PEDAGOGICAL THEORIES OF IMPROVING PHYSICAL EDUCATION FOR UNIVERSITY STUDENTS

In modern conditions, the problem of improving physical education of university students acquires special relevance in the higher education system. This research is devoted to the analysis of scientific and pedagogical theories aimed at improving physical education of university students. The research work is based on theoretical methods, including analysis of scientific literature, comparative analysis, classification, and synthesis of theoretical concepts. The study examines key international theories (Physical Literacy, Self-Determination Theory, Social Ecological Model, and others) and concepts common in Kazakhstan (Theory of Personal Physical Culture, Theory of Adaptive Physical Education, Theory of Sports-Oriented Physical Education, and others). The analysis aims to identify conceptual foundations, philosophical and ideological differences, target guidelines, methodological approaches, implementation principles, and expected results of the theories under consideration. The study examines in detail the differences in practical application of theoretical approaches, their philosophical and cultural foundations, and development prospects. SWOT analysis of the theories made it possible to determine strategic directions for their possible synthesis to improve the system of physical education for students. Based on the analysis, promising directions for integrating progressive elements of international experience into the context of the national physical education system are formulated, taking into account educational traditions and socio-economic realities.