THE EFFECT OF PROFITABILITY, LIQUIDITY, LEVERAGE, ACTIVITY, AND OPERATING CASH FLOW ON FINANCIAL DISTRESS IN CONSUMER SERVICES SUB-SECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE PERIOD 2018-2022

This study aims to determine the effect of Return on Asset (ROA), Current Ratio (CR), Debt to Asset Ratio (DAR), Total Asset Turnover (TATO) and Cash Flow to Sales on Financial Distress in Consumer Services Sub-Sector Companies Listed on the Indonesia Stock Exchange for the 2018-2022 period. The object of this study is companies listed on the Indonesia Stock Exchange for the period 2018 to 2022. The population in this study was 50 companies. The sampling technique used was the purposive sampling method and a sample of 22 companies was obtained. The data analysis technique used was multiple linear regression analysis using Smart PLS 4.0 because the research data was not normally distributed. The results of this study indicate that the Current Ratio (CR) variable affects Financial Distress. Meanwhile, the variables Return on Asset (ROA), Debt to Asset Ratio (DAR), Total Asset Turnover (TATO) and Cash Flow to Sales do not affect Financial Distress in the consumer services sub-sector listed on the Indonesia Stock Exchange for the 2018-2022 period.