Investigation of Factors Driving Manufacturing Companies to Green Manufacturing Using Direct Rating Technique

Environmental practices have been incorporated into business models and procedures in today's competitive climate, and they are now significant challenges that require attention. Businesses have undergone several changes as a result of these practices, including concerns about preserving a habitable environment for future generations and guaranteeing energy efficiency with sustainable production. To the extent that green manufacturing practices have been included into business strategies and used to inform future planning. In this context, green production practices have emerged as a crucial factor that requires careful attention from businesses. Nowadays, green production is a crucial tool for manufacturing businesses. The study investigated what motivates manufacturing companies to engage in green production practices. The goal was to weight the characteristics that were identified as driving businesses to engage in green manufacturing operations. To do this, the identified criteria were weighted using one of the multi-criteria decision analysis techniques, direct rating. The results of the application showed that "support from top management," "increasing demand for green products," and "increasing public pressure" were the main drivers of manufacturing companies' transition to green production practices.