PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, AND PROMOTION IN ENCOURAGING THE DECISION TO USE GOPAY E-WALLET IN PEKANBARU

The use of e-wallets in Indonesia, including Gopay, continues to increase along with the development of financial technology that facilitates financial transactions. However, a deeper understanding is needed regarding the factors influencing the decision to use e-wallets, particularly in Pekanbaru. This study aims to analyze the influence of perceived usefulness, perceived ease of use, and promotion on the decision to use the Gopay e-wallet. This research employs a survey method using the accidental sampling technique, involving 120 Gopay users. The data collected were analyzed using multiple linear regression. The results show that perceived usefulness, perceived ease of use, and promotion have a positive and significant influence on the decision to use the Gopay e-wallet in Pekanbaru. In conclusion, increasing promotion and developing more user-friendly features can encourage greater e-wallet adoption. These findings provide strategic implications for e-wallet service providers in formulating more effective marketing policies.