Coldplay Live in India: A Strategic Study of Brand Expansion, Fan Engagement, and Economic Multiplier Effects

Abstract In January 2025, Coldplay—the globally acclaimed British alternative rock band—embarked on a landmark two-city tour in India, performing in Mumbai and Ahmedabad. This case study delves into the strategic branding, immersive fan engagement, and economic ripple effects of this high-profile musical event. Beyond just entertainment, the tour served as a multifaceted platform that bridged culture, commerce, and corporate social responsibility. Aimed at management students and industry scholars, this narrative provides deep insights into how mega-events can be engineered to create lasting value, transform brand perception, and invigorate local economies. Keywords : Coldplay tour, live concert, strategic branding, engagement, CSR, ripple effect, economy.