THE ROLE OF ARTIFICIAL INTELLIGENCE IN SUPPORTING ECONOMIC AND MANAGERIAL DECISION-MAKING: AN APPLIED STUDY

This research aims to explore the role of Artificial Intelligence (AI) in enhancing decision-making processes within economic and managerial fields. By reviewing existing literature and analyzing previous studies, the research highlights the practical applications of AI, the challenges associated with its adoption, and the future prospects of its use in institutions. The study finds that AI significantly contributes to improving operational efficiency, providing accurate analyses, and supporting informed decision-making. However, it emphasizes the importance of addressing ethical concerns and overcoming technical barriers to maximize AI’s potential benefits.