Green Products, Halal Certification, and Halal Awareness: Case Study of Purchase Decision on Oriflame Products

This research departs from consumer behavior in responding to issues of environmental damage. It pays attention to the halal status of a product, mainly imported products that follow Islamic Sharia principles. This study aims to determine the effect of green products, halal certification, and halal awareness on purchasing decisions for Oriflame products in Banjarmasin. This research is a type of field research with a quantitative approach. The population in this study are consumers of Oriflame products in the city of Banjarmasin. The number of samples in this study amounted to 96 with the purposive sampling technique. Data were collected using a questionnaire and then analyzed using multiple linear regression analysis techniques with the help of the SPSS 25 application. The results showed that green products, halal certification, and halal awareness simultaneously and partially positively and significantly affected purchasing decisions for Oriflame products in Banjarmasin City.