Market Reaction to The Palestinian-Israeli Conflict: Analysis of PT. Unilever

This study aims to find out whether the conflict between Palestine and Israel caused the emergence of the issue of boycotting one of the multinational companies that support one of the countries in conflict. This research is quantitative using the method of event studies with a period of 14 working days, seven days before and seven days after the boycott issue. This study used descriptive statistical test analysis, shapiro-wilk normality test, and hypothesis test. The results showed that there was a significant difference in share prices and abnormal returns before and after the issue of boycotting Unilever products. However, regarding trading volume activity there was no difference before and after the issue of boycotting Unilever products during the Israeli and Palestinian conflict