PENGARUH MOTIVASI EKONOMI DAN MOTIVASI SOSIAL DALAM MENDORONG GENERASI MUDA MEMULAI USAHA

The younger generation starts businesses with a strong drive from economic motivation and social motivation, with this drive making them innovate and contribute through the business they run. This article aims to look at the influence of economic motivation and social motivation on the younger generation in starting a business. This study uses a quantitative approach. The data collection technique was through the distribution of questionnaires through google from 50 respondents. The results of this study can be concluded that the variable of economic motivation is more dominant in influencing the younger generation to start a business. Keywords: Economic Motivation, Social Motivation, Starting a Business

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Publication Details

Journal
NIAGAWAN
Published
2025-04-25
DOI
https://doi.org/10.24114/niaga.v13i3.65039
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

PENGARUH MOTIVASI EKONOMI DAN MOTIVASI SOSIAL DALAM MENDORONG GENERASI MUDA MEMULAI USAHA

Putri Yuliarman, Asyifah Fauzah Delfira, Suci Ramadani, Peby Monica et al.
NIAGAWAN
SMEs Development and Digital Marketing
article

PENGARUH MOTIVASI EKONOMI DAN MOTIVASI SOSIAL DALAM MENDORONG GENERASI MUDA MEMULAI USAHA

Putri Yuliarman, Asyifah Fauzah Delfira, Suci Ramadani, Peby Monica, Dilla Amelia Ramadhani
article en

Abstract

The younger generation starts businesses with a strong drive from economic motivation and social motivation, with this drive making them innovate and contribute through the business they run. This article aims to look at the influence of economic motivation and social motivation on the younger generation in starting a business. This study uses a quantitative approach. The data collection technique was through the distribution of questionnaires through google from 50 respondents. The results of this study can be concluded that the variable of economic motivation is more dominant in influencing the younger generation to start a business. Keywords: Economic Motivation, Social Motivation, Starting a Business

NIAGAWANVol. 13(3)
State University of Medan (ID)
Openalex Percentile: Top 86%
SMEs Development and Digital Marketing
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PENGARUH MOTIVASI EKONOMI DAN MOTIVASI SOSIAL DALAM MENDORONG GENERASI MUDA MEMULAI USAHA — Putri Yuliarman, Asyifah Fauzah Delfira, et al. · NIAGAWAN (2025) | TGRS Research Map | TGRS