Producción Artesanal. Constitución de una Asociación de Tejedoras de Paja Toquilla en la Parroquia Nazón

This study analyzed the production and commercialization of toquilla straw hats in the Nazón parish, with the objective of assessing the feasibility of establishing an association of toquilla straw weavers in the area, evaluating its potential benefits, challenges, and the applicable legal framework. It was identified that this activity constitutes one of the main sources of income for approximately 25 to 30 families, and represents a key component of the community’s intangible cultural heritage. However, it was found that most weavers sell their products at low prices (less than $10 per hat), mainly due to the involvement of intermediaries and limited access to more profitable markets. Furthermore, 70.6% of the artisans have not received any formal training, which restricts their ability to innovate and improve the marketing of their products. The research employed a mixed-methods approach, combining qualitative and quantitative techniques. Surveys were administered to 17 out of 20 selected women, who expressed interest in joining a formal association. Data collection was primarily based on first-hand sources, including the testimony of the President of the Rural Parish Decentralized Autonomous Government of Nazón, and was complemented by secondary information regarding relevant regulations and prior studies. Among the most relevant findings was the low participation of young people in this artisanal activity, which poses a threat to its generational continuity. Notably, 100% of the respondents indicated their willingness to be part of a formal organization. The study concludes that the formalization of a weavers’ association, accompanied by training processes, access to technology, and digital marketing strategies, represents a viable solution to ensure both the economic and cultural sustainability of this traditional craft.