Consumer Behavior in the Era of Digital Marketing: Trends and Challenges

Digital marketing has revolutionized how businesses interact with consumers. This paper examines emerging trends in consumer behavior, such as personalization and social media influence, and addresses challenges like data privacy and trust. Recommendations for effective digital marketing strategies are provided.

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Publication Details

Journal
Proceeding of The International Conference on Economics and Business
Published
2024-12-31
DOI
https://doi.org/10.55606/iceb.v3i2.475
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Consumer Behavior in the Era of Digital Marketing: Trends and Challenges

Haile Gebrselassie, Abebe Bikila, Derartu Tulu
Proceeding of The International Conference on Economics and Business
Digital Marketing and Social Media
article

Consumer Behavior in the Era of Digital Marketing: Trends and Challenges

Haile Gebrselassie, Abebe Bikila, Derartu Tulu
article en

Abstract

Digital marketing has revolutionized how businesses interact with consumers. This paper examines emerging trends in consumer behavior, such as personalization and social media influence, and addresses challenges like data privacy and trust. Recommendations for effective digital marketing strategies are provided.

Proceeding of The International Conference on Economics and BusinessVol. 3(2)
Addis Ababa University (ET)
Openalex Percentile: Top 53%
Digital Marketing and Social Media
DOIOpen Access PDFOpenAlex
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Consumer Behavior in the Era of Digital Marketing: Trends and Challenges — Haile Gebrselassie, Abebe Bikila, et al. · Proceeding of The International Conference on Economics and Business (2024) | TGRS Research Map | TGRS