Corporate Social Responsibility (CSR) and its Impact on Brand Loyalty in the Modern Business Landscape

Corporate Social Responsibility (CSR) has become an essential strategy for enhancing brand loyalty. This paper analyzes how CSR initiatives influence consumer trust and loyalty across various industries. Case studies from global brands provide practical insights into successful CSR implementation.

Authors

Institutions

Publication Details

Journal
Proceeding of The International Conference on Economics and Business
Published
2024-12-31
DOI
https://doi.org/10.55606/iceb.v3i2.474
Primary Topic
Cultural, Linguistic, Economic Studies
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Corporate Social Responsibility (CSR) and its Impact on Brand Loyalty in the Modern Business Landscape

Azeb Mesfin, Tirunesh Dibaba, Ewodros Adhanom Ghebreyesus
Proceeding of The International Conference on Economics and Business
Cultural, Linguistic, Economic Studies
article

Corporate Social Responsibility (CSR) and its Impact on Brand Loyalty in the Modern Business Landscape

Azeb Mesfin, Tirunesh Dibaba, Ewodros Adhanom Ghebreyesus
article en

Abstract

Corporate Social Responsibility (CSR) has become an essential strategy for enhancing brand loyalty. This paper analyzes how CSR initiatives influence consumer trust and loyalty across various industries. Case studies from global brands provide practical insights into successful CSR implementation.

Proceeding of The International Conference on Economics and BusinessVol. 3(2)
Bahir Dar University (ET)
Openalex Percentile: Top 48%
Cultural, Linguistic, Economic Studies
DOIOpen Access PDFOpenAlex
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

Corporate Social Responsibility (CSR) and its Impact on Brand Loyalty in the Modern Business Landscape — Azeb Mesfin, Tirunesh Dibaba, et al. · Proceeding of The International Conference on Economics and Business (2024) | TGRS Research Map | TGRS