Human resource strategies in Greek tourism businesses: Perspectives and challenges

Orientation: Recruitment and selection play a crucial role in the performance of tourism businesses in Greece. This study explores employee perspectives on recruitment and selection practices in two prominent hotels in Greece. Research purpose: This study analysed current recruitment and selection methods within the tourism sector, identifying both prevailing trends and areas for enhancement. Motivation for the study: With evolving market demands and a competitive labour environment, tourism businesses must refine their hiring processes to attract suitable talent. Research approach/design and method: A mixed-method approach was employed, integrating a quantitative questionnaire distributed to 40 hotel employees and qualitative data from 10 semi-structured interviews with hotel staff at different hierarchical levels. Main findings: The results reveal the ongoing use of traditional recruitment channels such as job ads and collaborations with educational institutions, while the adoption of social media is on the rise, especially for attracting younger talent. Interviews are the predominant selection method, although psychometric tests and assessment centres are valued but underused because of implementation challenges. Interactive methods, such as role-playing and group discussions, are identified as beneficial yet underutilised. Practical/managerial implications: The study recommends tourism businesses invest in innovative selection methods and continuous training for staff to improve hiring outcomes. Integrating modern technologies into recruitment could enhance both efficiency and appeal to a broader talent pool. Contribution/value add: This study provides insights into improving recruitment practices in the Greek tourism industry, suggesting methods that can bolster staff selection and retention.