Factors Affecting the Ability to Mobile Deposits of Joint Stock Commercial Banks

Purpose: This study shows the level of influence of factors on the ability to mobilize deposits of joint stock commercial banks through survey and analysis of data recovery of 37 joint stock commercial banks in Vietnam. Design/methodology/approach: The article uses two basic research methods including: qualitative and quantitative research. In which, the qualitative method is a synthesis of research works related to the article, thereby determining the research hypothesis. The quantitative method is implemented on the basis of building a scale for 8 factors affecting the ability to mobilize deposits and survey data, analysis from 37 joint stock commercial banks in Vietnam to test the published hypotheses. Findings: The research results show that 5/8 factors have an impact on the ability to mobilize deposits of joint stock commercial banks in Vietnam, including: bank brand (BB), interest rate policy (IRP), marketing policy (MP), service quality (SQ) and depositor awareness (DP). Conclusion: Of which, bank brand is the strongest impact factor, depositor awareness has the weakest impact on the ability to mobilize deposits of commercial banks Vietnam. Limitations/significance of the study: From the results of this study, the author makes recommendations for commercial banks in Vietnam in their deposit mobilization activities. Practical significance: The results of this study are completely consistent with previous domestic and foreign studies. Contribution in terms of documents: The study provides necessary information to help joint stock commercial banks in Vietnam improve their ability to mobilize deposits in the coming time.