Coloring the visual communication of social media instagram within diverse religious madzhabs

This article aims to analyze the using of different color in visual communication of social media especially Instagram used by yukngaji communities in Yogyakarta and Riau. These different colors are some kind of representing the different religion madzab that tried to be removed in the realm of unity in diversity and peace. We use virtual ethnography to analyze the content of Instagram accounts @ynjogya and @yukngajipku. The finding of the study indicates that there are three finding related to the research questions. First, the use of dynamic colors. Second, the visualization of religious learning activities, as analyzed in this research, namely the activities of conveying religious teachings by the community via social media is divided into several things. Last, the use of vocabulary containing anti-SARA, such as all forms of preaching content uploaded on social media platforms.

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Publication Details

Journal
Jurnal Komunikasi
Published
2025-04-26
DOI
https://doi.org/10.20885/komunikasi.vol19.iss2.art3
Primary Topic
Public Spaces through Art
Type
article
Field-Weighted Citation Impact
0.00
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article

Coloring the visual communication of social media instagram within diverse religious madzhabs

Lukman Nusa, Diah Ajeng Purwani, Fatma Dian Pratiwi, Titi Antin et al.
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Jurnal Komunikasi
Public Spaces through Art
article

Coloring the visual communication of social media instagram within diverse religious madzhabs

Lukman Nusa, Diah Ajeng Purwani, Fatma Dian Pratiwi, Titi Antin, Niken Puspitasari
article en

Abstract

This article aims to analyze the using of different color in visual communication of social media especially Instagram used by yukngaji communities in Yogyakarta and Riau. These different colors are some kind of representing the different religion madzab that tried to be removed in the realm of unity in diversity and peace. We use virtual ethnography to analyze the content of Instagram accounts @ynjogya and @yukngajipku. The finding of the study indicates that there are three finding related to the research questions. First, the use of dynamic colors. Second, the visualization of religious learning activities, as analyzed in this research, namely the activities of conveying religious teachings by the community via social media is divided into several things. Last, the use of vocabulary containing anti-SARA, such as all forms of preaching content uploaded on social media platforms.

Jurnal KomunikasiVol. 19(2)
Sunan Kalijaga State Islamic University Yogyakarta (ID), Universitas Islam Negeri Sultan Syarif Kasim Riau (ID)
Openalex Percentile: Top 88%
Public Spaces through Art
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