ASSESSING AWARENESS OF PRIME MINISTER'S STARTUP SCHEMES AMONG STUDENTS IN CHENNAI'S HIGHER EDUCATION INSTITUTES

Entrepreneurship plays a crucial role in economic development, and government initiatives like the Prime Minister's Startup Schemes (PMSS) are designed to support young innovators.However, the success of these initiatives largely depends on the awareness and accessibility among students in higher education.This study explores the level of awareness of PMSS among students in higher education institutions in Chennai, focusing on factors influencing their understanding and utilization of these schemes.Using a descriptive research approach, data were collected through a structured questionnaire distributed via convenience sampling.The study examines the impact of institutional support, entrepreneurship education, media outreach, and demographic factors on students' awareness of PMSS.Findings reveal significant gaps in awareness, with notable differences in institutional support and government outreach efforts.The study recommends improving promotional strategies, increasing institutional involvement, and expanding government-led outreach programs.These steps are essential for creating a more inclusive entrepreneurial ecosystem, which can foster innovation, job creation, and sustainable economic growth.