Innovative Construction and Application Methods of Chinese Traditional Cultural Elements in HuangHai Film Posters

This creative design approach transforms the movie poster into both a propaganda instrument and a channel for conveying cultural values and eliciting emotional resonance, offering the viewer a profound cultural experience. The examination of Huang Hai design practice offers a novel perspective and direction for the integration of traditional Chinese cultural components in poster design, while also serving as a valuable reference and source of inspiration for the evolution of contemporary poster design.

Authors

Publication Details

Journal
Philosophy and social science.
Published
2024-12-01
DOI
https://doi.org/10.62381/p243c07
Primary Topic
Digital Media and Visual Art
Type
article
Field-Weighted Citation Impact
0.00
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article

Innovative Construction and Application Methods of Chinese Traditional Cultural Elements in HuangHai Film Posters

Yanqi Yao, Jiaqi Xu
1 links
Philosophy and social science.
Digital Media and Visual Art
article

Innovative Construction and Application Methods of Chinese Traditional Cultural Elements in HuangHai Film Posters

Yanqi Yao, Jiaqi Xu
article en

Abstract

This creative design approach transforms the movie poster into both a propaganda instrument and a channel for conveying cultural values and eliciting emotional resonance, offering the viewer a profound cultural experience. The examination of Huang Hai design practice offers a novel perspective and direction for the integration of traditional Chinese cultural components in poster design, while also serving as a valuable reference and source of inspiration for the evolution of contemporary poster design.

Philosophy and social science.Vol. 1(12)
Openalex Percentile: Top 45%
Digital Media and Visual Art
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Innovative Construction and Application Methods of Chinese Traditional Cultural Elements in HuangHai Film Posters — Yanqi Yao, Jiaqi Xu · Philosophy and social science. (2024) | TGRS Research Map | TGRS