Research on the Path of Integration Development of Ethnic Traditional Sports and Tourism in Hechi City

This paper studies the status quo, advantages, obstacles and challenges of the integrated development of ethnic traditional sports and tourism in Hechi City through literature and other research methods, and puts forward exploratory paths such as policy support, talent cultivation, specialized management and innovative marketing. the following conclusions are drawn: the integrated development of ethnic traditional sports and tourism can increase the attractiveness and competitiveness of tourism, inherit and carry forward ethnic traditional culture, and promote local economic development. However, problems such as cultural differences, insufficient infrastructure and management, and marketing promotion and market development also exist. Therefore, the implementation of measures such as policy support, talent training and innovative marketing can provide strong support for the integrated development of ethnic traditional sports and tourism in Hechi City.