Research on the Course Reform of Sales Business Management based on OBE Concept

OBE (Results-Oriented Education) emphasizes the cultivation of students' ability as the core, and realizes the accurate docking of teaching objectives and industry needs through reverse design of the curriculum system. Aiming at the problems existing in the course of Sales Business Management in undergraduate colleges, such as the disconnection between theoretical teaching and practical application, and the insufficient cultivation of innovative ability, this paper puts forward a curriculum reform plan guided by OBE concept, and carries out systematic reform from four dimensions: reconstruction of teaching objectives, optimization of teaching content, innovation of teaching methods and improvement of evaluation system, so as to provide theoretical support and practical path for cultivating compound sales management talents to meet the requirements of new business subjects.