Study on the Image Shaping of Young Women under the Perspective of Melting Media Communication: Take the "She Power" Series as an Example

Under the environment of integrated media communication, the production and dissemination of news content have undergone profound changes, which have had a significant impact on the expression of gender issues. The reconstruction of media discourse has shaped the image of young women and reflected the development process of gender equality in society. This study takes the "She Power" series of reports as an example, and explores its characteristics and strategies in shaping the image of young women from the perspective of integrated media communication. Through case analysis and content research, we found that the "She Power" series of reports has constructed an independent, autonomous and vivid image of young women through multi-platform communication, storytelling and emotional resonance, showing the outstanding performance of women in the workplace, science and technology, and public welfare, etc. However, the news reports also contain over-representation of women in the media. However, there are also problems such as over-symbolization and ignoring the plight of ordinary women in news reports. The study concludes with optimization suggestions, including enriching the content of coverage, reducing the tendency of gender labeling, and enhancing the media's awareness of social responsibility, in order to promote the positive role of integrated media in the coverage of gender issues.