Business Strategy Analysis for Green Start Up Through Quantitative Strategic Planning Matrix

The increasing demand for eco-friendly transportation options has spurred the rise of companies like Amerta Bali Lestari (ABL) in Bali, Indonesia, which are embracing sustainable business practices. ABL, a locally-owned startup, offers electric motorcycle rentals with a convenient battery-swapping system. However, to grow and navigate the industry effectively, ABL must reevaluate its business strategy. This study applies strategic management tools to analyze ABL’s current standing by examining both external and internal factors, then quantifying these insights to develop a viable growth strategy. ABL’s core strengths lie in its dependable and environmentally friendly transport services, supported by established partnerships. Nonetheless, the study reveals challenges such as limited technological innovation and reliance on external suppliers. Based on these findings, strategic recommendations for ABL include closely monitoring market trends and technological advancements to remain competitive, expanding its reach throughout Bali, leveraging partnerships, and integrating horizontally with other motorcycle rental services. Additionally, investing in advanced IT infrastructure can improve operational efficiency and facilitate direct customer engagement, broadening ABL’s customer base. The study highlights the importance of green businesses and strategic partnerships in achieving sustainable growth within the renewable energy sector. By implementing these recommendations, ABL is well-positioned to become a significant contributor to Bali’s green transportation sector, promoting sustainable solutions.