DEVELOPMENT TRENDS AND COUNTERMEASURES OF INTERNATIONAL CHINESE EDUCATION UNDER THE BACKGROUND OF GLOBALIZATION

This study examines the current trends in international Chinese language education amid globalization. Key factors influencing the global spread of Chinese are analyzed, including political and economic aspects. The main strategies for integrating innovative technologies into learning were identified, with mobile applications and electronic resources playing a special role. Promising directions for improving pedagogical approaches and training qualified teachers were identified. The need to balance innovation and cultural authenticity in teaching methods is emphasized. The results show that implementing the "Chinese language + profession" model and expanding international cooperation strengthen Chinese as a key tool for global cultural and business interaction.