Online Hate Speech Targeting Celebrities: An Analysis of Hailey Bieber's Instagram Posts

<span lang="EN-US">Nowadays, social media has become an important and popular communication platform in society. However, many people do not use their social media properly, especially in commenting on social media. Hate speech is one of the bad phenomena of using the social media. Hate speech can be in the form of ridicules, body shaming, satire, hoaxes, and dishonorable act. The aim of this research is to find out the types of hate speech and how the hate speech is performed in social media. The object of this study is from the comment section of Hailey Bieber’s Instagram account. This research used descriptive qualitative methods to analyze hate speeches. The Instagram posts is taken from Hailey Bieber’s Instagram account posted on April 25th, 2023. The data was analyzed based on the concept of Hate Speech as stated in Indonesia Police Head of Chief Circular Number SE/6/X/2015. The results of this research found 22 data of the hate speech that consist of 5 types of hate speech such as insulting, provoking, body shaming, spread hoaxes, and unpleasant act.</span>