“A Study on Financial Analytics in Margin Sentiment Advisorys Private Limited”

ABSTRACT This article examines the role of financial analytics in modern investment advisory, using Margin Sentiment Advisorys Private Limited as a case study. The study investigates the application of data-driven techniques in enhancing investment decision-making, risk management, and client relations. Findings reveal that financial analytics significantly improves investment accuracy and efficiency but also highlight challenges in implementation and the need for continuous innovation.