EXPLORING DYNAMIC INHERITANCE STRATEGIES FOR INTANGIBLE CULTURAL HERITAGE IN THE HUAIHAI REGION: A CULTURAL IDENTITY APPROACH

This research delves into the strategies for the dynamic preservation of Intangible Cultural Heritage (ICH) in the Huai area, focusing on the role of cultural identity. It examines the current status of ICH in the Huai region, highlighting the challenges posed by rapid urbanization and industrialization, and the need for innovative transmission methods. The study aims to develop effective strategies for the dynamic preservation of ICH, integrating cultural heritage into social development to boost regional cultural strength and economic growth.