Features of Medical Content in News Media (Using the Example of the Komsomolskaya Pravda and Moskovsky Komsomolets Newspapers)

The article highlights the features of the coverage of medical content in the news media. Currently, society highly values information related to medicine, which is disseminated through the mass media. Knowing about the latest medical advances and innovations, as well as understanding their impact, is a key task for modern residents of Russia. This highlights the importance of publishing such content about the development of the medical field and the consequences of innovations in healthcare. Regular updating of information in the field of the latest scientific developments and therapies plays an important role in keeping society up to date with the latest trends in health promotion and restoration. The purpose of the study is to determine the features of publishing medical content in news media (using the example of the newspapers Komsomolskaya Pravda and Moskovsky Komsomolets). The research materials and methods are based on the analysis of scientific and practical literature, generalization, synthesis of opinions, comparison. The empirical basis of the study is based on a comparative content analysis of publications of the newspapers Komsomolskaya Pravda and Moskovsky Komsomolets, highlighting medical discourse and the frequency of published medical information. As a result of the research, the article provides a content analysis of publications in the newspapers Komsomolskaya Pravda and Moskovsky Komsomolets, highlights the most frequently mentioned genres of publications, fields of medicine, and the number of professionally oriented materials.