SWOT Analysis of Professional Training of Specialists in Physical Culture and Sports in Ukraine

To assess the strengths and weaknesses of the system of training specialists in physical culture and sports in Ukraine, as well as to identify prospects and challenges, it is advisable to use a SWOT analysis, which, in the context of global trends, allows you to assess modern realities and develop recommendations for its improvement comprehensively. SWOT analysis (strengths, weaknesses, opportunities, threats) is a strategic planning tool to determine internal and external factors affecting a project or organization. The article is applied to the professional training of specialists in physical culture in Ukraine to determine the key areas of improvement of the industry and its strategic development. SWOT analysis revealed strengths (qualified teaching staff, comprehensive curriculum, practical learning opportunities, focus on neuro-pedagogical approaches), weaknesses (limited resources and infrastructure, gaps in the relevance of the curriculum, insufficient integration of technology, neglect of mental health), opportunities (integration of modern teaching methods, use of technology for better learning, promotion of inclusive education practices, international cooperation, and knowledge sharing), threats (economic instability and funding cuts, the impact of geopolitical conflicts, brain drain, health crises, and pandemics). It is shown that integrating modern teaching methods and promoting international cooperation are key opportunities to stimulate innovation and improve the quality of educational programs. Mitigating threats such as economic instability, geopolitical conflicts, and outflow requires proactive measures, including advocating for increased funding, developing contingency plans, and creating attractive career opportunities.