Tourism Digitalization Development Strategy in the Tourism Village of Tanjung Ratu Karang Panjang Rebo Indah (DEWI TARI) Bangka District

This study aims to formulate a tourism digitalization development strategy in Tanjung Ratu Karang Panjang Rebo Indah Tourism Village (DEWI TARI), Bangka Regency. Digitalization in the tourism sector is an important factor to improve information accessibility, attract tourists, and support local economic growth. This research method uses a qualitative approach with SWOT analysis, GAP analysis, and litmus test. SWOT analysis was used to identify strengths, weaknesses, opportunities, and threats in the digitization process. GAP analysis helps measure the gap between the current condition and the ideal condition expected in the implementation of digitalization. A litmus test was applied to test the feasibility of the proposed strategy in terms of social, economic, and environmental aspects. Data were collected through interviews, observations, and documentation studies related to tourism activities and digital infrastructure at DEWI TARI. The results showed that the development of digitalization has great potential in improving the quality of tourism services and attractions, but challenges such as limited human resources and technological infrastructure need to be overcome. The proposed strategies include optimizing digital promotion, increasing community digital literacy, and strengthening collaboration with the government and private sector. The findings are expected to guide stakeholders in developing sustainable and inclusive digital-based tourism in DEWI TARI.