Factors Influencing Intention to use 5G Mobile Technology and Adoption Onwards in Malaysia

This research examines the factors that influence Malaysian consumers’ intention to adopt 5G mobile technology. Drawing from the Technology Acceptance Model (TAM) and the Diffusion of Innovation Theory, the study explores how complexity, compatibility, relative advantage, perceived enjoyment, and subjective norms shape attitudes and intentions toward adopting 5G technology. Although Malaysia implemented 5G in late 2021, the adoption rate has been slow, highlighting the need for practical insights into consumers’ readiness for this technology. Through a quantitative analysis of data collected from 393 usable respondents using convenience sampling, the study finds that complexity has a limited effect on user intent, while relative advantage, compatibility, and perceived enjoyment strongly influence adoption intentions. Subjective norms also play a meaningful role. The findings provide actionable insights for businesses in IT and service industries, enhancing understanding of consumer behavior toward new technologies. This research not only advances knowledge on 5G adoption in Malaysia but also lays a foundation for future studies on technology acceptance in similar contexts.