A Study on Sales Promotion Strategies Adopted by Colon Infotech

Abstract This research explores the sales promotion strategies adopted by Colon Infotech, a technology solutions company known for its innovation-driven IT services. The study delves into various promotional techniques, assesses their effectiveness, and evaluates how these strategies contribute to customer acquisition and brand loyalty. Through a mixed methodology involving both qualitative and quantitative research, the findings shed light on the promotional tools most impactful for driving sales in the tech industry.