An analysis of Demand Forecasting in Supply Chain Management

ABSTRACT The paper shows forecasting practice in supply chain management (SCM) at different locations, viz. Life science, Retail Chain, and FMCG. Authors illustrates the scenario of forecasting practices based on secondary data and presents SCM role, demand management, coordination in coordination, etc. Moreover, the paper exhibits the limitation and less practical solution of forecasting to be effective in business organization. Consequently, the authors describe recommendation and proposes a model on forecasting management model. Though this paper highlights in intensive analysis, however, it unlocks further frontiers for the prospective researchers as well as practitioners in order to apply forecasting techniques. Keywords— Forecasting, Supply Chain Management, Life Science