The Types and Components of Image of The Tv Anchor In the Screen System

This article provides detailed information about the components that constitute the image of TV anchors within the television system. It analyzes the perspectives of TV presenters working on national, local, and international channels, as well as the ethical guidelines and examples related to the image of TV anchors. The article outlines the principles of image-making and the specific requirements for TV presenters on screen. It includes graphic examples and opinions from international researchers. Additionally, the article presents important statistics on the influence of a TV anchor's image on a show's ratings.