Modern practice of implementing marketing and sales activities of agricultural enterprises: strategic and innovative aspects

The article explores key aspects of marine risk insurance as an integral element of risk management in maritime transport and trade. It reveals the nature and categories of marine risks, highlighting the significance of insurance in protecting the interests of shipowners, cargo owners, and other participants in maritime activities. It examines the main categories of insurance: hull insurance, cargo insurance, liability insurance for shipowners, freight insurance, and loss of profit insurance. The primary legal aspects of marine insurance regulation are analyzed through national legislation and international conventions, such as the Hague-Visby Rules, Hamburg Rules, and Rotterdam Rules. The role of the International Maritime Organization (IMO) in influencing insurance regulation through maritime safety standards and environmental requirements is also examined. The article addresses mechanisms for regulatory oversight by national authorities to ensure transparency, stability, and compliance of insurance companies’ activities with legislative requirements. It investigates key economic factors affecting the marine insurance market, including fluctuations in oil prices, international trade volumes, global economic activity, and political instability. Emphasis is placed on harmonizing national and international legislation to ensure stable insurance relations and improve dispute resolution efficiency. Practical aspects of the interaction between marine insurance market participants and the influence of external economic conditions on its development are analyzed. The research findings underscore the strategic importance of marine insurance in maintaining the stability of the global economy, particularly in international trade and cargo transportation. Comprehensive legal and economic regulation of marine insurance is shown to promote its effective functioning, protect market participants’ interests, and ensure financial sustainability in maritime transportation. Keywords: and/or key phrases: marine risk insurance, risk management, cargo insurance, insurable interest.