Overtourism: An Emerging issue in Ha Long Bay, Quang Ninh

Overtourism has emerged as a critical issue in Ha Long Bay, Quang Ninh, as rapid tourism growth strains natural resources, infrastructure, and local communities. This study explores the causes, current state, and impacts of overtourism, highlighting environmental harm, sociocultural shifts, and reduced visitor satisfaction. Contributing factors include the area’s limited carrying capacity, localized overload and poor public awareness in tourism participation. Key solutions involve managing visitor numbers, diversifying tourism products, promoting eco-tourism, strengthening governance, enforcing environmental regulations, and raising awareness about responsible tourism. A coordinated approach will help Ha Long balance tourism development with preserving its World Heritage status for sustainable, long-term appeal.