Fuzzy-Based Decision Support for Strategic Management: Evaluating Electric Vehicle Attractiveness in the Digital Era

In an era marked by sustainability challenges and digital transformation, organizations face heightened uncertainty in strategic decision-making. This paper applies a conceptual tool, a fuzzy-based decision model, in the appraisal of the attractiveness of electric vehicle acquisition and navigates the multifaceted complexities of integrating economic, environmental, and infrastructural factors. A concise overview of fuzzy principles highlights their relevance to strategic management in uncertain contexts. The study uses a practical example to demonstrate how fuzzy set-based decision models assess EV attractiveness by synthesizing costs, environmental impact, vehicle depreciation, and energy independence variables. The findings reveal the fuzzy set-based decision model’s potential to enhance decision clarity and efficiency, offering managers a simple but robust framework for navigating complex trade-offs. Implications for sustainable strategic management and suggestions for future research on advanced decision support systems are discussed.