ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY (CSR) OF REGIONAL-OWNED ENTERPRISES (ROEs) IN ISSUING INTELLECTUAL PROPERTY RIGHTS CERTIFICATION (TRADEMARK) FOR MICRO- SMALL-MEDIUM ENTERPRISES (MSMEs)

Corporate social responsibility (CSR) is mandated by companies under Article 74 of Law Number 40 of 2007 concerning Limited Liability Companies (UUPT). CSR aims to establish equilibrium between profit-seeking companies and the community within, fostering mutually supportive cooperation. Acquiring the trademarks around Limited Liability Companies can enhance consumer trust and legal protection for their business brands, albeit incurring costs, which pose hurdles for Micro, Small, and Medium Enterprises (MSMEs). The regulations of CSR, notably by Regional-Owned Enterprises (ROEs) in regions, could aid in raising Limited Liability Companies awareness to support MSMEs, particularly regarding trademark. The objective of research is to analyze the Corporate social responsibility (CSR) of Regional-Owned Enterprises (ROEs) in issuing the Intellectual Property Rights Certification (Trademark) for Micro, Small, and Medium Enterprises (MSMEs). The data were qualitatively analysed, comprising secondary data from literature and regulations, and primary data from interviews, observations, and field studies. Analysis involved relevant laws, theories, and expert opinions to draw conclusions on CSR implementation addressing social issues, especially in assisting the trademark of MSMEs. Legal rules on CSR obligations for companies appear ambiguous, lacking sanctions for violations. Implementation faces challenges relying solely on company awareness and commitment, varying across policies.