Learning by pinning: Introducing Pinterest in sport management education

In an increasingly digitized world, social media have emerged as valuable tools for both personal relationships and professional endeavors. While the potential of social media in higher education, particularly in creating online or blended teaching-learning spaces, has been acknowledged, certain platforms such as Pinterest remain underexplored. This study investigates the perceptions of sport management students regarding the utilization of Pinterest through an active learning methodology. Ninety-seven sport management students from a Spanish University participated in pre-test and post-test assessments to evaluate the impact of the educational intervention. The Wilcoxon test and Cohen's d analysis revealed compelling data, indicating that Pinterest serves as a digital tool facilitating peer and faculty feedback, improving productivity and flexibility in the teaching-learning process, promoting information filtering, and keeping students informed about aspects related to sport management. Consequently, we propose the introduction of Pinterest in higher education classes, asserting that, through pinning, students can simultaneously grasp course content, develop social media skills, and establish connections within their professional field. • Pinterest can enhance active learning in sport management education. • Sport management students have a positive perception of learning through pinning. • Pinterest can bridge higher education with the professional world. • Students can develop digital skills using Pinterest.