Utilization of Google Maps Application as a Media for Promoting Antiques in Miricinde Village

The furniture industry is one of the rapidly growing sectors in Indonesia. This is because furniture products provide interior design and artistic value that can provide comfort and support various activities. Because of this potential, many small to large-scale industries are found in various regions of Indonesia, including in Miricinde Village. Unfortunately, there are still many business actors who still experience limitations in terms of marketing knowledge and promotional strategies, especially those based on digital technology. This certainly has an impact on business actors who are less able to compete with competitors. This study aims to determine the use of the Google Maps application as a promotional media for antique furniture in Miricinde Village using a qualitative descriptive method. Through this article, it is hoped that it can increase the knowledge and understanding of furniture business actors regarding the optimization of this technology as an alternative promotional media

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Publication Details

Journal
Amaluna Jurnal Pengabdian Masyarakat
Published
2025-04-25
DOI
https://doi.org/10.21154/amaluna.v3i2.4440
Primary Topic
Community-based Tourism Development and Sustainability
Type
article
Field-Weighted Citation Impact
0.00
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article

Utilization of Google Maps Application as a Media for Promoting Antiques in Miricinde Village

Siti Nur Mahmudah, Deni Sulistyowati, Syela Lailaturrohmah, Defi Nurfitasari
Amaluna Jurnal Pengabdian Masyarakat
Community-based Tourism Development and Sustainability
article

Utilization of Google Maps Application as a Media for Promoting Antiques in Miricinde Village

Siti Nur Mahmudah, Deni Sulistyowati, Syela Lailaturrohmah, Defi Nurfitasari
article en

Abstract

The furniture industry is one of the rapidly growing sectors in Indonesia. This is because furniture products provide interior design and artistic value that can provide comfort and support various activities. Because of this potential, many small to large-scale industries are found in various regions of Indonesia, including in Miricinde Village. Unfortunately, there are still many business actors who still experience limitations in terms of marketing knowledge and promotional strategies, especially those based on digital technology. This certainly has an impact on business actors who are less able to compete with competitors. This study aims to determine the use of the Google Maps application as a promotional media for antique furniture in Miricinde Village using a qualitative descriptive method. Through this article, it is hoped that it can increase the knowledge and understanding of furniture business actors regarding the optimization of this technology as an alternative promotional media

Amaluna Jurnal Pengabdian MasyarakatVol. 3(2)
Institut Agama Islam Negeri Bengkulu (ID)
Openalex Percentile: Top 89%
Community-based Tourism Development and Sustainability
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