The Role of Indonesia's Gastrodiplomacy in Strengthening Strategic Position in BRICS

This article discusses Indonesia's gastrodiplomacy role in strengthening its position within BRICS (Brazil, Russia, India, China, and South Africa) through a soft power approach. It explores how Indonesia leverages its rich culinary heritage as a diplomatic tool to enhance its influence on the international stage. Gastrodiplomacy is outlined as a strategy involving the promotion of local cuisines and culinary traditions to foster stronger ties with BRICS member states. In this context, BRICS is identified as a strategic opportunity for Indonesia to expand market access and enhance economic cooperation. The article also analyzes Indonesia's gastrodiplomacy practices, such as participating in international culinary festivals and promoting local food products, along with their impact on the nation's image. From a soft power perspective, the article concludes that gastrodiplomacy is an effective instrument for Indonesia to build broader diplomatic networks and solidify its position in the multipolar economic era.