A STUDY ON CONSUMER INSIGHTS ON PACKAGED FOOD PRODUCT IN COIMBATORE

The present study aims to explore consumer insights on packaged food products in Coimbatore, focusing primarily on employees and business professionals. With the growing demand for convenience and health- conscious food options, the packaged food industry has seen significant growth. This research investigates key factors influencing consumer preferences such as quality, price, brand reputation, packaging, nutritional value, and availability. Furthermore, branding and clear labeling significantly affect purchasing decisions. The study concludes with recommendations for marketers and manufacturers to align product features with consumer expectations for better market penetration and satisfaction. Keywords: Consumer behavior, Packaged food, Coimbatore, Employees, Business professionals, Health consciousness, Buying preference, Brand influence, Packaging, Food marketing.