The Construction and Practice of Digital Inheritance Mode of Traditional Sports Programs

Inheriting national sports culture plays an important role in promoting national culture and national spirit.The digitization technology's has played a role in promoting the development and dissemination of traditional sports culture.Based on the digitization model of traditional sports and related research materials and audience comments, the article extracts effective data to construct a model of the influence factors of digitization of traditional sports.Trust, cultural confidence, inheritance willingness, perceived usefulness, perceived ease of use, inheritance resistance and technology anxiety are taken as eight latent variables.Relevant hypotheses are proposed for the relationship among the eight variables.Through the questionnaire method, 321 valid data collected were validated and analyzed.Including the use of structural theory model for reliability analysis, correlation analysis, path coefficient test, etc., it is finally concluded that the mediating effect of perceived usefulness and willingness to pass on is obvious, while the mediating effect of perceived ease of use is relatively insignificant, and it cannot play a significant role of acceptance between resistance to passing on to audience acceptance.Trust, cultural confidence, perceived usefulness, perceived ease of use and inheritance willingness are positive feedback relationships to audience acceptance, and inheritance resistance to inheritance willingness and technology anxiety to audience acceptance are negative feedback relationships.