Becoming the Black body: How (dis)comfort within affective atmospheres drives empowerment practices in Brazilian Black activism

Our study examines affective atmospheres within a racialized digital enclave in Brazil. By tracing the flow of (dis)comfort within the collective’s affective atmosphere, we highlight how emotional misalignments permeate the discursive structure of this sociopolitical space, focusing on how the racialized self is formed through racialized acts. Using Foucauldian Discourse Analysis (FDA), we reveal a discursive formation where value construction influences the understanding of the racialized self. Discursive rules emphasize identification and mutual support, demonstrating how moral bonds and ethical conduct anchor engagement and self-constitution within an established morality, where (dis)comfort drives the formation of the collective body. This study contributes to affective becomings literature by exploring how Black women’s positions are socially negotiated through interrelations of body, affect, space, and normativity. Additionally, we show how (dis)comfort, as it emanates from affective atmospheres, operates in the emotional transformations that drive Black women towards legitimacy.

Authors

Institutions

Publication Details

Journal
Marketing Theory
Published
2025-04-25
DOI
https://doi.org/10.1177/14705931251335281
Citations
1
Primary Topic
Anthropological Studies and Insights
Type
article
Field-Weighted Citation Impact
11.35

Funders

Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Becoming the Black body: How (dis)comfort within affective atmospheres drives empowerment practices in Brazilian Black activism

Vanessa Suellen Arcoverde Moreira, Bianca Gabriely Ferreira Silva, Flávia Zimmerle da Nóbrega Costa, Miriam Leite Farias
1 citations
Marketing Theory
Anthropological Studies and Insights
11.35
article

Becoming the Black body: How (dis)comfort within affective atmospheres drives empowerment practices in Brazilian Black activism

Vanessa Suellen Arcoverde Moreira, Bianca Gabriely Ferreira Silva, Flávia Zimmerle da Nóbrega Costa, Miriam Leite Farias
article en
1 citations

Abstract

Our study examines affective atmospheres within a racialized digital enclave in Brazil. By tracing the flow of (dis)comfort within the collective’s affective atmosphere, we highlight how emotional misalignments permeate the discursive structure of this sociopolitical space, focusing on how the racialized self is formed through racialized acts. Using Foucauldian Discourse Analysis (FDA), we reveal a discursive formation where value construction influences the understanding of the racialized self. Discursive rules emphasize identification and mutual support, demonstrating how moral bonds and ethical conduct anchor engagement and self-constitution within an established morality, where (dis)comfort drives the formation of the collective body. This study contributes to affective becomings literature by exploring how Black women’s positions are socially negotiated through interrelations of body, affect, space, and normativity. Additionally, we show how (dis)comfort, as it emanates from affective atmospheres, operates in the emotional transformations that drive Black women towards legitimacy.

Marketing Theory
Universidade Federal de Pernambuco (BR), École de management de Lyon (FR), Universidade de Pernambuco (BR)
Fundação de Amparo à Ciência e Tecnologia do Estado de Pernambuco
Openalex Percentile: Top 3%
Anthropological Studies and Insights
11.35
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

Becoming the Black body: How (dis)comfort within affective atmospheres drives empowerment practices in Brazilian Black activism — Vanessa Suellen Arcoverde Moreira, Bianca Gabriely Ferreira Silva, et al. · Marketing Theory (2025) | TGRS Research Map | TGRS