Regional study tours 4.0 development model design and cultural innovation research based on data analysis

In recent years, study travel has become a popular way to expand teaching outside the classroom.Based on the trajectory of the development of study travel, the article conducts an in-depth study of the current development of study travel in the context of the new era, and explores the 4.0 model of regional study travel development.Introducing big data and new technologies into study travel and designing a digital platform for study travel.Construct the evaluation index system of study travel, and evaluate the study travel 4.0 mode through questionnaires.Detect the study effect of the study travel 4.0 mode by comparing the impact of the study travel 4.0 mode and the traditional study travel mode on students' disciplinary literacy.The comprehensive score of the evaluation of the study trip was 4.17, and the study trip 4.0 mode achieved excellent evaluation results.The experimental group and the control group did not show significant differences before the experiment, and significant differences were produced after the experiment.The experimental group's scores on each dimension of geographic literacy increased by 6. 35, 5.56, 7.57, 5.01, 7.89, 5.75, and 38.13 points after the experiment, showing significant differences (p<0.05), while none of the control group's scores increased by more than 1.5 points, with p-values of greater than 0.05.The research and study trip 4.0 model has a significant positive effect on improving students' disciplinary literacy.At the same time, under the background of regional study tours, the cultural innovation strategy is put forward.