Political Communication Strategy In The 2020 Elections (Phenomenon in the Regional Head Election of Ngawi Regency)

This paper explain the political communication strategy for the single candidate in the regional head election of Ngawi Regency. As a country that implements a democratic system, Indonesia cannot be separated from elections. Likewise, in 2020 the Ngawi Regency will hold a regional election to elect its regional head. This election was followed by the single candidate pair, the winning strategy for this pair is very interesting to study how the pair convinced the people of Ngawi Regency that they could become Regent and Deputy Regent instead of choosing an empty box during the election. The purpose of this study is to find out what political marketing strategies are appropriate for the Ony Anwar Harsono-Dwi Rianto Jatmiko pair to get a majority vote in the 2020 Ngawi Regency Regional Head Election. In addition, political marketing is used to choose the most appropriate strategy. which is adjusted to the results of understanding and analyzing what the voters (community) want in Ngawi Regency.