Business Model Canvas (Bmc) Hydroponic Business In Green Lactuca (Lactuca Sativa) At Pt. Fresh Crop In Cempaka District, Banjarbaru City

This research aims to determine the Business Model Canvas for the green lettuce hydroponic business. The research method used is the Case Study method. The research was conducted at PT. Crop Fresh is one of the hydroponic green lettuce businesses in Banjarbaru. The research results show that the Business Model Canvas at PT. Crop Fresh consists of customer segmentation: Restaurants, Coffee Shops, Middlemen, Vegetable Traders; Value proposition: products offered in the form of free delivery to customers, availability of wholesale or retail prices, consistency in supplying lettuce to partners: channels: social media, PT gardens. Crop Fresh and distributors; main resources: Physical resources: include hydroponic installations, equipment and supplies for production activities, to transportation facilities, financial resources include capital resources, human resources include employees who work at PT. Crop Fresh. Customer relations: Service to customers is carried out directly and indirectly and there are also MOUs with modern market partner companies. Revenue flow: sales of green lettuce during 1 period Total: Rp. 17,060,000. Cost structure: total costs incurred during 1 period are IDR 12,930,200.